How it works, in plain words
We start with a real photo of your product. It does not need to be perfect; a decent phone shot in good daylight often works. AI editing tools then rebuild what is around the product: a white or soft-coloured backdrop for your shop, a marble kitchen counter for a jar of honey, a sunny terrace for a bottle of wine.
The technical term is image-to-image editing. Instead of asking the AI to invent a product from a text description, we hand it the actual photo and ask it to change only the surroundings, the light or the framing. For example, as of October 2026 FLUX.2 can work from several reference images at once (BFL docs), which helps when a product needs to look the same from more than one angle.
Keeping the real product honest
This is the part we care about most. When an AI generates a product from scratch, it tends to drift: a label gets misspelt, a logo changes shape, a bottle becomes taller than it really is. If a customer buys something that looks different on arrival, that is a problem for them and for you, and misleading images can raise consumer-law issues.
So we keep the original product pixels wherever we can and only change what surrounds them. Every finished image is compared with your real item before delivery, and anything that has crept in, such as a wrong colour or an extra detail, is fixed or the image is dropped.
One look across a whole catalogue
Small shops often end up with product photos taken on different days, in different rooms, with different phones. The result looks patchy on a product grid. We can bring them into one style: the same background tone, similar lighting direction, matching shadows and the same crop for every listing.
That consistency also carries over to social media. Once a style is set, new products added later can be edited to match, so your feed and your shop look like they belong together. If you need a mascot or a set look repeated across many campaign images, see consistent AI brand images.
Where you will use the images
We export each image in the sizes you need, so it fits each place without awkward cropping.
- Product pages and category grids on your online shop
- Google Merchant Center and marketplace listings (check each one's own image rules)
- Instagram and Facebook posts, stories and reels covers
- Seasonal scenes, such as a summer table or a Christmas window, without restaging
- Printed menus, flyers and in-store signs
When a real photoshoot is still better
AI editing is not the answer to everything. Clothing on a model, jewellery that relies on sparkle, food where texture is the whole point, or products with very fine print often look better photographed properly. The same goes for anything where shoppers need to judge real size, fabric or finish.
If your products fall into that group, we will suggest a local photographer for the hero shots and use AI only for backgrounds and extra variations. Photographers themselves can find ideas on our photographer websites page.
Who does the work
Boost is run by a working designer who produces AI-generated marketing images professionally, alongside motion graphics and 3D. Each image is reviewed by a person before you see it. To get a quote, send a few sample photos through the brief at /start/ or on WhatsApp, and we reply within 1 working day.