Why WhatsApp replies matter in Malta
Lots of people in Malta message before they call. They see your shop on Google Maps, tap the WhatsApp button, and ask if you're open on Sunday or how much a cut costs. People often hope for a quick reply.
In summer it gets busier. Tourists search in English and often want an answer before they book. An AI assistant can be set up to reply at any hour, in clear English.
What the AI assistant can do
We set it up to answer from your own information. It works on WhatsApp and Instagram messages.
- Answer prices and what's included
- Share opening hours and your location
- Take booking requests or point people to your booking page
- Reply to common questions, such as parking, payment or delivery
- Hand the chat over to you or your staff when a person is needed
You stay in control
The assistant is set up with your own information and hands over to you when it isn't sure. If a customer asks something unusual, or wants to complain, or needs a decision, it passes the chat to a human. You can check conversations and jump in.
When your prices, menu or hours change, we update what the assistant knows. That's why AI replies normally sit inside a monthly ongoing care plan, alongside regular updates to your site.
WhatsApp's rules for business bots
Meta's WhatsApp Business terms allow bots that handle customer support for a business, which is what we build. In 2026 Meta restricted general-purpose AI assistants (the ChatGPT-style kind that chat about anything) on the WhatsApp Business API, then the European Commission stepped in. In June 2026 it ordered Meta to restore free access for rival AI assistants while its investigation runs (European Commission). Support bots for a business were allowed throughout, and your assistant is set up to stick to your business. These rules change, so check Meta's current terms.
There's also a timing rule. Free-form replies are allowed within 24 hours of the customer's last message. After that, a business can only send pre-approved template messages, billed per delivered message, and only to people who opted in (Meta pricing docs). A customer messaging you first doesn't count as opt-in. We set the assistant up around that window.
Meta also offers its own Business Agent for WhatsApp, Messenger and Instagram, which is free to start as of October 2026, with paid subscriptions expected later (Meta). A custom assistant can make sense when you want it on your website too, linked to your own booking or order tools, or set up exactly the way you work. We'll talk through both options with you.
It says it's an AI
Under Article 50 of the EU AI Act, which has applied since 2 August 2026, people should be told when they're talking to an AI (European Commission). This is general information, so check what applies to you. We set the assistant up to say so at the start of a chat, in plain words, with an easy way to reach a person.
You're also responsible for what the assistant tells customers, so we keep it to your own information and set it to pass prices, refunds and anything unusual to you.
Who it suits
It suits businesses that get the same questions over and over. Salons and barbers fielding booking messages, cafés asking about tables, short-let hosts answering check-in questions, and clinics sharing opening hours are all good fits.
If you only get a handful of messages a week, you might not need it yet. A clear website with your prices and hours, plus a WhatsApp button, may be enough to start. A €150 website is a good first step.
How pricing works
Every business has different questions and message volume, so we quote AI replies after a chat. It usually runs as part of ongoing care, priced after a free consultation call. There's no lock-in, and no monthly bill unless you choose one.
To start, fill in the brief at /start/ and pick monthly. It opens WhatsApp with your answers typed out, and we book a free consultation call.