Gather your content first
Website delays often come from waiting on content. Collect everything in one folder before the build starts, and the rest goes far more smoothly.
- Logo: the best-quality file you have, ideally with a transparent background.
- Photos: your shopfront, the inside, your team and your work. Bright phone photos are fine; blurry or dark ones aren't.
- Services: a list of what you offer, with a sentence or two on each.
- Prices: exact prices or "from" prices where things vary.
- Opening hours: normal hours, summer and winter changes, and public holidays.
- Contact: phone, WhatsApp number, email and address or service area.
Write words customers understand
Write the way you'd explain things to a customer at the counter. Short sentences, no jargon, and the answer to "how much?" and "how do I book?" easy to find. If you serve visitors, English should be clear and complete before you think about other languages.
Read each page out loud. If something sounds stiff or confusing, it probably reads that way too. Ask a friend who doesn't know your trade to try finding your prices and phone number.
Sort out your domain and email
Make sure the domain is registered in your name, with your email as the contact, and write down when it renews. If you're still deciding on an ending, our guide on .com.mt vs .com can help.
If you want an address like info@ your domain, set it up and test it before launch. Send a message from it and reply to it, so you know mail arrives in both directions.
Line up your Google Business Profile
Your website and your Google Business Profile should tell the same story. Check that the business name, address, phone number and hours match exactly across both. Mismatches confuse customers and look careless.
Add the website link to your profile once the site is live. If you don't have a profile yet, our guide on getting on Google Maps explains how to start.
Privacy notice and forms
If your site has a contact form, booking tool, newsletter sign-up or analytics, you're handling personal details. You'll generally need a privacy notice linked from the footer and near any form. Our GDPR basics guide gives a general overview; for your own case, the IDPC's guidance or a lawyer is the right place to check.
Send a test through every form and confirm it lands where it should. Check the reply address is one somebody actually reads.
Test everything on your phone
Lots of visitors will see your site on a phone, so that's where to test hardest. Go through every page on your own mobile, and if you can, on a friend's phone with a different system.
- Tap the phone number and check it starts a call.
- Tap the WhatsApp button and check it opens a chat with the right number.
- Tap the map link and check it opens directions to the right place.
- Check every menu link goes to the correct page.
- Look for text that's too small, buttons that are hard to tap and photos that load slowly.
- Check prices, hours and spelling one last time.
Right after you go live
Add your site to Google Search Console, Google's free tool for site owners. It shows whether Google can read your pages and which searches bring people to you. Then share the link on Instagram, Facebook, your WhatsApp profile and your email signature.
When Boost builds a €150 website, we handle the domain, the Google Business Profile setup and the phone testing with you. Send us your brief and we reply within 1 working day.